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Session

Consumer research on adoption, perception, and commercialization of AVs

Case Study

Tuesday, July 01

04:40 PM - 05:05 PM

Live in San Francisco

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This presentation examines user interactions with ADAS and automated driving features across key markets, focusing on usage patterns, benefits, and experiences. It highlights the effectiveness of OEM-provided user interfaces in communicating system status and managing handovers, identifying challenges and opportunities for improvement. By exploring the role of AI in enhancing usability and trust, this session provides actionable insights for advancing human-machine interaction in autonomous vehicles. In this session, you will deep dive into:

  • Usage of ADAS features as well as partial and fully automated driving features across key markets
  • Usage patterns, experiences, and benefits
  • Feedback on user interfaces provided by OEMs and how well information is communicated, and handovers are managed
Presentation

Speaker

Claudia Krehl

Associate Director – Primary Consumer Research, Counterpoint

I am a champion of user centred design that creates and delivers technology or products that celebrate the relationship between people and technology. Applying this ethos shines through in the projects I lead from planning and conducting user research, providing actionable recommendations based on analysis, and developing solutions that work for the user and business stakeholders.
I am an Human Factors and UX analyst, researcher, engineer, and leader with over 10 years of experience in the automotive industry. I have led the planning and delivery of research programmes, defined HMI solutions for start-ups and established OEMs in collaboration with varied stakeholders, and delivered features and products. I hold a Doctor of Philosophy (PhD) focused in Human Computer Interaction for Mobile Devices from The University of Nottingham.

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Company

Counterpoint

https://www.counterpointresearch.com
Counterpoint is a market research company dedicated to delivering in-depth intelligence of the technology markets to the C-levels of the mobile industry. Founded by Analysts based out of Korea, India & UK. Our senior team of renowned industry analysts has seen technology companies and the mobile industry evolve and they’ve now come together to redefine market research.
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