I am a champion of user centred design that creates and delivers technology or products that celebrate the relationship between people and technology. Applying this ethos shines through in the projects I lead from planning and conducting user research, providing actionable recommendations based on analysis, and developing solutions that work for the user and business stakeholders.
I am an Human Factors and UX analyst, researcher, engineer, and leader with over 10 years of experience in the automotive industry. I have led the planning and delivery of research programmes, defined HMI solutions for start-ups and established OEMs in collaboration with varied stakeholders, and delivered features and products. I hold a Doctor of Philosophy (PhD) focused in Human Computer Interaction for Mobile Devices from The University of Nottingham.

Counterpoint is a market research company dedicated to delivering in-depth intelligence of the technology markets to the C-levels of the mobile industry. Founded by Analysts based out of Korea, India & UK. Our senior team of renowned industry analysts has seen technology companies and the mobile industry evolve and they’ve now come together to redefine market research.