Shahar has 24 years of experience in global sales, marketing and business development. Before joining Tactile Mobility, he served as the CEO of HumanEyes Technologies, a VR company with over 70 patents in various 3D fields and Computer Vision. Before his tenure at HumanEyes, based in the US, he served as VP of Sales & Business Development for Press-sense Inc., a provider of software solutions to the printing industry, VP of Sales at Magink Display, and CEO of CTV Tech. He began his career in the graphic arts industry as CEO and owner of Hemed Press, a large printing company in Jerusalem. Mr. Bin-Nun holds a B.A in Economics from Tel Aviv University, and an MBA in Finance and Marketing from the Hebrew University in Jerusalem.

Tactile Mobility stands out by interpreting vehicle-road dynamics and enriching automotive data with a tactile dimension. Tactile Mobility’s ECU-embedded software, driven by advanced machine learning and AI, meticulously analyzes existing sensor data to provide crucial insights into tire grip, tire wear monitoring, weight estimation, and road conditions. This empowers vehicles to "feel" the road, enabling an accurate driving behavior adaptation. Addressing diverse use cases, Tactile Mobility’s solution empowers automakers, tier 1 providers, and fleet operators to enhance safety, optimize performance, and foster innovation in mobility. Furthermore, it plays a pivotal role in shaping the future of autonomous vehicles and smart transportation systems.