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CO-LOCATED EVENTS

Speaker

Chuck Brokish

Director of Automotive Business Development, Green Hills softwarde

Chuck Brokish is Director of Automotive Business Development at Green Hills Software. He has over 30 years of experience in the embedded systems, in areas of mobile communications, automotive active noise control, infotainment, ADAS, and V2X. He has been working on embedded security for over 25 years. Chuck is a registered Professional Engineer, has been active on advisory councils and industry forums and standards committees including ISO, SAE, IEEE, MIPI, and Global Platform. He has patents in the areas of Secure Processor design, Real‐time Debug, Active Noise Control, and DSP architecture.

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Session

Defining the Software Defined Vehicle

Solution Study

Monday, June 30

09:55 am - 10:25 am

Live in San Francisco

Less Details

We are entering a new age of automotive – one in which we are redefining both the hardware as well as the software architectures. Whether discussing Zonal Controller versus Domain Controller or Distributed Compute versus Central Compute, the only aspect that is certain about the SDV is that there will be an increasing reliance on software. As such, software not only defines the vehicle, but also the value of the vehicle, and of the value of the company building it. Therefore, it is imperative that proper care and methodologies be considered when determining how that software will be created and maintained.

In this session, you will get to know more about:

  • Where the hidden expenses are in Software Development
  • Enabling flexibility within software solutions, to work within consolidated systems
  • Methods to reduce software bugs and find any remaining bugs faster
  • Methods to reduce time-to-market, and reduce costly recalls
Presentation

Company

Green Hills softwarde

https://www.ghs.com
Founded in 1982, Green Hills Software is the worldwide leader in embedded safety and security. In 2008, the Green Hills INTEGRITY-178 RTOS was the first and only operating system to be certified by NIAP (National Information Assurance Partnership comprised of NSA & NIST) to EAL 6+, High Robustness, the highest level of security ever achieved for any software product. Our open architecture integrated development solutions address deeply embedded, absolute security and high-reliability applications for the military/avionics, medical, industrial, automotive, networking, consumer and other markets that demand industry-certified solutions.
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Co-hosted with
SDV - Software Defined Vehicle USA 2025 is part of the Smart Mobility Hub Event Series. You can find more events here.
Date
June 30 – July 01, 2025
Location
Hyatt Regency Downtown Soma
50 3rd Street
94103 San Francisco
Phone
+1(518)3102904
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