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Session

Unleash the value of your sensors – Thanks to SDV architecture

Case Study

Tuesday, July 01

08:55 AM - 09:25 AM

Live in San Francisco

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In the Software-Defined Vehicle era, ADAS sensors can deliver more than just safety—they can power entirely new passenger experiences. One exciting use case is an augmented reality game for passengers, where virtual objects can be collected or interactions with the environment mirrored in a fun, engaging way. By leveraging SDV capabilities, carmakers can enrich sensor value, transforming vehicles into platforms for immersive entertainment and demonstrating the untapped potential of sensor-driven innovation.

Join this session to learn more about:

  • How to leverage existing ADAS sensor data for applications beyond safety, enabling new passenger experiences
  • Why SDV architecture is a game-changer for developing innovative features and functionalities
  • Practical insights into creating AR experiences for passengers, such as interactive games that integrate real-world data
Presentation

Speaker

Christopher Nowakowski

Research and Innovation Project Manager, Valeo S.A.

As a R&I Manager at Valeo, Christopher leads a multidisciplinary team of engineers, programmers, psychologists, and designers all collaborating to create the future of mobility. Over his career, he has been fortunate to work on a wide range of automotive topics from navigation systems to automated vehicles, including Advanced Driver Assistance Systems (ADAS), automotive infotainment systems, and eXtended Reality (XR) applications including Augmented, Virtual, and Mixed Realities (AR / VV / MR). He has conducted and published user studies. He has written system specifications, SAE standards, patent applications, and even contributed to the development of automated vehicle regulations in the state of California.

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Company

Valeo S.A.

http://www.valeo.com
Valeo is an automotive supplier, partner to all automakers worldwide. As a technology company, Valeo proposes innovative products and systems that contribute to the reduction of CO2 emissions and to the development of intuitive driving. In 2019, the Group generated sales of 19.2 billion euros and invested 13% of its original equipment sales in Research and Development. At December 31, 2019, Valeo had 191 plants, 20 research centers, 39 development centers and 15 distribution platforms, and employed 114,700 people in 33 countries worldwide
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